Please answer the following questions in paragraph style answers based on the attached article. (approximately 1 page, SINGLE SPACED, please). 1. What is the research question the author(s) try to answer in the paper? a. What is(are) the objective(s) of the paper? b. What did the author(s) do? c. What did s/he (they) find? 2. Why it is important to answer this question? a. Why it is an important question? (e.g., why it influences consumer behaviour, how it influences consumer behaviour, etc.) b. Who care(s) about the question? 3. What are the contributions of the paper? a. Contributions to the theory b. Contributions to the application (i.e., managerial implications) focus more on managerial contributions than the theoretical contributions.
