For a Social Marketing class. Answer the following questions with three paragraphs each. 1. What ideas do you have for a potential corporate partner for a campaign influencing women to know the signs of a heart attack? What about one for literacy? 2. Why is establishing the purpose of the evaluation the recommended first step in developing an evaluation plan? 3. Give an example of an actual or hypothetical randomized controlled trial, using the schematic presented in the chapter (see attached). Be sure to include the background of the campaign.
