What is the purpose of having a search plan in your eCommerce marketing is to ensure that your eCommerce site gets visibility on the search engines.For this assignment, pick an eCommerce website and prepare an SEO site audit using one of the SEO site audit tools discussed in class. I recommend that your audit be done on a small to medium size ecommerce website (not a major retailer like Saks.com, Macys.com, Bloomingdales etc). Briefly explain why you chose that particular website to audit.You need to think both like an ecommerce merchant and as a user of search engines. You can use any one of the free tools that I shared in this week’s lesson slides or below to do your audit:seoptimer.com (https://www.seoptimer.com/)woorank.com (https://www.woorank.com/)seobility.com (https://www.seobility.net/en/seocheck/)ubbersuggest (https://app.neilpatel.com/en/ubersuggest/)This assignment should be listed as bullet points, 1234 things that this website can be improved. What’s more, please do not copy paste things in the website, add your opinion and thinking in the assignment.
