The length of each section should be at least 4 pages but definitely not less than 4 pages double-spaced. Where it makes sense, tables and figures may be included but will not be counted in the page length requirement. Compare the mobile apps of the two companies and discuss how each company uses their app to their advantage, what disadvantages you see, what areas could be improved, and does their mobile add value to the business. Also, explain how the companies use [or don’t use] the mobile app to strengthen their competitive advantage (e.g. a unique system for order fulfillment, customer relationship management, etc.). Consider the questions below in your response.
How long have they had a mobile app?
How integrated is the mobile app with the organizations mission and how
coordinated is it with the company’s overall online presence?
Describe the app’s user interface and usability is the app easy to use?
What impact do you expect the mobile app to have on the organizations
business?
Is one companys mobile more effective than the other company?
