Evaluate the direct and indirect effects of CRM initiatives on Laurs & Bridz.

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• The business case to be studied is the given together with this task brief: “LAURS & BRIDZ: IMPLEMENTATION OF A CRM SOLUTION” • ASSIGNMENT QUESTIONS: 1. Discuss the importance of CRM in pharmaceutical companies such as Laurs & Bridz. Why should the company opt for a CRM solution 2. Evaluate the direct and indirect effects of CRM initiatives on Laurs & Bridz 3. Which CRM solution should Laurs & Bridz select and why 4. Suggest a plan for implementing the CRM solution. Should the company implement CRM for the entire sales force at once, or should it do so ina phased manner? 5. What possible challenges will the company face in implementing a CRM solution? How can it mitigate these potential challenges?

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