Step 1: Review all the resources for this assignment (see below)
To be successful in your analysis, it is important that you watch all mini-lectures/attached links below and read all the articles before beginning this analysis. The following list of the resources should help you complete this assignment.Click on each resource before attempting to answer the questions in the attachment. Each resource corresponds to the essay question in the assignment (to read the full text of the questions, open the attached Assignment 2 document). Review them carefully:
Resources for the Assignment
Essay Questions Resources
Question 1: SBU Analysis – measures strategic thinking and decision making
Image of the SBU Analysis tool
GE- Matrix SBU
Video 4 SBU Analysis
Question 2: Market Segmentation – measures disciplinary knowledge
Market Segmentation Video
Generation Segmentation Article (MS Word version of the article)
Lifestyle Segmentation Article
Question 3: Marketing Mix Strategies – measures disciplinary knowledge
Notes on Buying Behavior and Segments
Question 4: Marketing Strategy as it relates to corporate strategy – measures strategic thinking and decision making
Overview of Marketing Strategies (MS Word Version of the article)
Question 5: World Marketing Strategies – measures strategic thinking and decision making
Notes on Corporate Strategies and Relationship to World Market Strategies
below are the video links and other stuff are attached.
Video 4 SBU Analisys
http://www.kaltura.com/index.php/extwidget/preview/partner_id/1838561/uiconf_id/30345531/entry_id/1_t2ibgq6u/embed/auto?&flashvars[streamerType]=auto
Market segmentation video
http://www.kaltura.com/index.php/extwidget/preview/partner_id/1838561/uiconf_id/32098812/entry_id/1_loyycmlz/embed/auto?&flashvars[streamerType]=auto
Life style segmentation article
http://www.strategicbusinessinsights.com/vals/ustypes.shtml
the attachment unknown is the case study.
