CURRENT MARKETING ARTICLES
Students will be preparing brief current topic articles -The sources of these current articles are well-known business publications such as Forbes, Business Week, Fortune, The Wall Street Journal, Entrepreneur etc. Appropriate Internet sources are also acceptable. The purpose of each article is to demonstrate your understanding of text material. The critique must be typed and not exceed two pages in length. You must turn in a copy of your article with your two page critique. Your critique should address these questions:
1) brief one paragraph summary of the article content, 2) a summary of how your article relates to the assigned text material, 3) what impact does this have on marketing, and 4) any other points you may want to raise.
PLEASE NOTE – this article was used the last time please use a different article Petro, G., 2021. Brand Accountability Matters: Say What You Mean And Mean What You Say. [online] Forbes. Available at:
