1. What are the resources, capabilities, and core competencies required to compete in the street food market segment? How well do Wils Grills resources, capabilities, and core competencies stack up?
2. What does a VRIN analysis for Wils Grill reveal about its current resource strengths and capabilities, as
well as competitive liabilities?
3. What does a SWOT analysis for Wils Grill reveal about its current position?
4. Does it make good strategic sense for Wils Grill to be a competitor in both the street food and catering segments? Which one of these product lines street food and catering segments do you think is most important to Wils Grills future growth and profitability? Why?
5. What recommendations would you make to Wils Grill to address the strategic issues confronting it in 2016 in order to sustain its impressive growth in street food sales and sustain its newly-achieved profitability? Should John Christ expand in its current street food market segment, add a new market segment, catering, or do something else?
