Create an Instagram Campaign Overview Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos. Refer to Advertising on Instagram for more information about Instagram. Using the same business that you used for Assignment #1, you will design a contest on Instagram with the intention of getting more photos from the campaign participants. Note: You may create and/or assume all necessary assumptions needed for the completion of this assignment. Instructions Write 4 pages paper in which you do the following: 1. Select one product that you would like to utilize for the Instagram campaign. Specify the main reasons why the company would benefit from using this product for the campaign. 2. Specify the main purpose of the Instagram campaign for the company regarding its social media marketing. Next, define the main target market information (i.e., demographic information, psychographic information, and the need that Instagram will address for the target market) for the campaign. 3. Design the main contest of the Instagram campaign for the participants, including the main purpose of the contest, the key rules of engagement for success, and the main incentives for the winner(s). Create an Instagram post that promotes this contest for your client. If you are not posting for an actual business or organization, you will need to include your post content including the picture you would use in your paper. You will also need to provide a link to an Instagram account of your own to confirm you are able to set up and use an Instagram account.* If you do create an actual post, include the link in your paper. 4. Determine the metrics that you would use to monitor the progress of your campaign. Provide a rationale for your response. 5. Appraise the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product. 6. Compare and contrast the fundamental differences between active marketing and passive marketing. Next, provide a scenario or example in which using a passive marketing strategy would bring benefit to this company. Provide a rationale for your response. 7. Use at least three quality academic resources. Note: Wikipedia does not qualify as an academic resource. (I have a campaign for valentines day by post and tag colonized ig) customer can buy one get one free coffee
