Conduct a general external and industry environment analyses. Perform an internal assessment of the company (e.g., resources and capabilities, core competencies and competitive advantages, financial performance). Identify and critique the companys corporate/diversification strategy. Based on your external environment analysis, identify the two most important opportunities and two most eminent threats that the company and others in the companys industry are facing. Based on your internal environment assessment, identify the companys two most important strengths and its two biggest weaknesses.
Paper Outline
1. Introduction summarize what the assignment is about and what the reader should expect to learn from the work you have accomplished
2. Company profile
Name
Background (describe what the company does and offers)
Industry (provide a primary SIC; alternatively state the industry, identifying clearly the sources that you used to define the industry)
Revenue/Profitability (last 5 years)
Number of employees
Reputation
Only the first two sections are needed
