Introduction
Using social media as a marketing tool is a topic we often read about. Researching an approach a particular company has taken with respect to this means of product/service promotion will provide you with additional insight.
Unit Learning Outcomes
ULO 6: Explain e-commerces effect on buying firms, the companies they do business with, where they are located, and the prices they charge. (CLO 1)
Directions
At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect to how a particular business has utilized e-commerce, social media, etc., to successfully market its products/services. Your research can consist of article reviews, internet research, etc. You must not violate Park Universitys guidelines with respect to plagiarism. Please view Park Universitys guidelines concerning plagiarism and our Turnitin PolicyLinks to an external site.. For additional assistance concerning plagiarism, see the Turnitin Policy and Plagiarism Page.
Format
Your paper must follow APA format.
Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
Submit your paper to Turnitin via Canvas. Instructions are located here: Submitting Turnitin Assignments (Links to an external site.).
