Briefly describe the characteristics of a SWOT analysis.

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Please review the following article and reflect on the Week 2 video lecture from the professor. Feel free to draw on other sources and/or experience.

Articles:
Article on SWOT Analysis by Skye Schooley, Business News Daily:
https://www.businessnewsdaily.com/4245-swot-analysis.html

Discussion Questions:
Briefly describe the characteristics of a SWOT analysis.
Why is a SWOT analysis important?
When can you use a SWOT analysis?
When should you use a SWOT analysis?

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