Target, together with its subsidiaries, operates in the United States.
Target is considering global expansion into the UNITED kingdom, and this global expansion will be the focus of your PowerPoint presentations from now through week eight.
The present managers of Target have decided that it is time to plan for a Global expansion in 18 months. To help facilitate the transition over the next 18 months, the company leaders have hired YOU, a private consultant, to help them compile and analyze key business information needed for the global expansion event. Your job over the next 8 weeks is to help the business executives better understand the marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, and strategy aspects of the country.
Note: – You are to use the same country (the UK) throughout this entire project. Only provide the requested information in the instructions for each week
For Week 1, your assignment is to describe, discuss, and analyze the key business environment considerations for this new global expansion. Specifically, the corporate-level executives want you to choose one (1) country you think would be appropriate to expand to and give them an overview presentation.
You must develop a PowerPoint presentation for this Week 1 assignment that describes and analyzes the points below:
1. Currently, the company relies mostly upon US-based sales, however, the executives would like you to recommend a marketplace outside the US, in order to gain international sales. Present a country that you believe would be advantageous to expand to and explain generally why. (use and incorporate concepts from Chapters 1, 2, and 13).
2. What is the cultural environment, the political environment, and the legal environment of the country you are considering expanding to? (use and incorporate the concepts from chapters 1,2, and 13. Hint – there is information regarding political and legal aspects in chapter 4 if you wish to look ahead).
3. Incorporate at least one chart, graph, or table into this presentation. (Don’t forget speaker notes explaining your graph/chart slide)
