What is the central justification for companies to leverage blockchain for loyalty programs?

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PLEASE WATCH THE 2 VIDEOS AND ANSWER QUESTIONS BELOW:

Are we Ready for Blockchain Loyalty Programs?

1. What is the central justification for companies to leverage blockchain for loyalty programs?

2. What is one common challenge the videos both shared for companies to understand when looking to leverage this technology for customer loyalty programs?

3. What do you think is a way for companies to work through those challenges?

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