As a business owner, one must know the strength, weakness, opportunities, and threats of the business. This is called a SWOT analysis. Strengths and weaknesses are within the company and threats and opportunities are outside the company. After you read the SWOT Analysis article provided in this module (located in 2.2 Readings and Resources), examine the strengths and weaknesses of your proposed business that you created in the first module. Respond to the following questions about the (S)trengths, (W)eaknesses, (O)pportunities, & (T)hreats (SWOT) in essay format. What advantages does your organization have? What do you do better than anyone else? What unique or lowest-cost resources can you draw upon that others can′t? What do people in your market see as your strengths? What factors mean that you ″get the sale″? What is your organization′s Unique Selling Proposition (USP)? What could you improve? What should you avoid?What are people in your market likely to see as weaknesses? What factors lose you sales? What are your overall strengths? What are your overall Opportunities? What are your overall Weaknesses? What are your overall Threats?
