https://nobaproject.com/textbooks/diana-sanchez-new-textbook/modules/social-cognition-and-attitudes
Define an attitude and give examples of different kinds of attitudes.
Share your opinion on the function of attitudes (i.e., what purpose they serve).
Distinguish between explicit and implicit attitudes and how they are measured by researchers.
Alternative Step 4: If you are uncomfortable taking the IAT, complete the following:
Pick an attitude you want to assess. Create your own attitude measure (e.g., what would the instructions be, what exact words would your measure have, what would the answer choices be, how many items would the measure have, how would you score it).
To what extent do you feel that the attitude measure you created would be an accurate measure and why? Consider the role of social desirability, recall bias, and testing environments in your response.
Discuss the importance of implicit and explicit attitude measures for social psychologists.
