: 1.1 Advertising through ages. A throwback in history of advertising, the evolution through ages. 1.2 Advertising as a part of semiotics. How do they relate?
1.3 Semiotic analysis of print ads through Ronald Barthes perspective
i) Verbal and non verbal messages in advertising message
ii) connotation and denotation , mythology
iii)the mythology of beauty products
1.4 intertextuality in print advertising
1.5 Advertising as a multimodal text
