After reading the Southwest Airlines Case Study, address the following questions in a 3-page paper.
Companies that promote personal growth attract the best people. An entrepreneurial environment allows employees to get the satisfaction of developing their ideas without risk of leaving the company. The company itself will become more competitive and higher employee satisfaction will result. What specific elements of a corporate entrepreneurial strategy are apparent within Southwest Airlines?
An organization’s continued energy in corporate entrepreneurship is dependent upon specific members continuing to accept innovative activities and upon positive observations of the activity by the organization’s executive management. The management structure itself inspires employees to trust that innovation is part of the role set for all group members. Workers are able to make decisions about performing their own work in the way they believe is most effective. How was Herb Kelleher instrumental in structuring a climate conducive to entrepreneurial activity?
