1.What is the fundamental concern or problem the article is discussing?
2.Why is this concern valid in businesses and marketing strategy today in your opinion?
3. What is one key advantage did the article state you found most interesting as to why its important for business students and professionals to be taught how to manage customer data better?
4.What do you believe the article does in the aspect of supporting the need to learn how to manage customer date for marketing strategy in the coming years?