In this assessment, the team need to work on a real company from Vietnam that has operated or plan to expand internationally. You take the perspective of a consulting team. Your job is to choose a country and write a strategic plan for its future international expansion into this country. The mode of entry must not be exporting or importing. The focus of the expansion is market-seeking motive. You need to write an analysis and give recommendations using IB theories, concepts, and references.

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Words: 134
Pages: 1
Subject: Uncategorized

P(E)STLE but only economy analysis of the country: the complete analysis can be placed as an appendix, and only key and relevant points should be brought into the report. This will help with the limited word count available.
Country to entry is america.
company is https://curnonwatch.com/
Internationalisation plan:
Internationalisation plan:
Reasons for internationalisation into this market? Why?

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