Focusing on AIRBUS, discuss and evaluate the effects of COVID-19 on demand and capacity management in the industry and the digital transformation of the company.

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COVID-19 took the world by complete surprise in 2020. This has heavily affected the aviation industry. Focusing on AIRBUS, discuss and evaluate the effects of COVID-19 on demand and capacity management in the industry and the digital transformation of the company. Also identify the need for integrating a sustainability strategy to achieve a competitive advantage.

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