Nestle – What are the ‘strategic issues’ that face this organisation based on your analysis. Define the central problem facing the organisation. Distinguish between problems and symptoms of a fundamental problem Business examples of symptoms are declining sales, declining market share or defections from your sales force II. Completely analyse this organisation with regard to its strategic management practices. Do an environment analysis (general or macro environment and industry related) to find what are the key drivers of change in the industry in the recent past (last 3 years)? What would you predict for the next three years? Do an Internal analysis (resources, capabilities and core competencies) What are the current strategies or strategic responses from the firm o Gap Analysis: Evaluate these strategies / strategic responses of the firm in terms of which would be sustainable in this changing environment (based on your external analysis) What might affect their choice of positioning Does the way in which the entity organized have any bearings ? How ‘responsible is the organisation? What is the organisation’s relationship with stakeholders? IV. Provide alternate solutions (obviously there can always be more than one solution / decision option) to the issue at hand a. Present the solution you have chosen and the r rationale for recommending this one among the other options. b. Suggest actions and strategies (on each issue), which you feel would enable the organisation to improve its business performance and/or market position. Clearly outline your assumptions and thought process Please remember to include a discussion on the following1. Implementation of the Strategies 2. Overview of the financial position of the firm …. which you feel are important in explaining the performance of the company / organisation. And any non-strategic reasons should also be briefly mentioned. V. Reflections and Conclusions As mentioned in the beginning – Here you need to reflect discuss conceptually (hence academic references are must) – the strategic problem or strategic issue faced by the firm (which you have identified)– why do you think the firm faced this issue ? was it a lack of stakeholder management /engagement ? Was it functional issues that was missed out ? could it be organisation form issue – structure ?
