1 If you owned a small business, would you develop a code of business conduct? If yes, what
variables would you include? If no, how would you ensure that ethical business standards
were being followed by your employees?
2. What do you feel is the relationship between personal ethics and business ethics? Are they
or should they be the same?
3. How can firms best ensure that their code of business ethics ensure is read, understood,
believed, remembered, and acted on, rather than ignored?
4. Why is it important not to view the concept of “whistle-blowing” as “tattle-telling” or
“ratting” on another employee?
5. List six desired results of “ethics training programs” in terms of recommended business
ethics policies/procedures in the firm.
6. Discuss bribery. Would actions such as politicians adding earmarks in legislation or
pharmaceutical salespersons giving away drugs to physicians constitute bribery?
Identify three business activities that would constitute bribery and three actions that
would not.
7.Explain the pros and cons of different
modes for entering foreign markets.
8. Explain the process of globalization
and how that impacts upon a company’s
strategy.
9. Discuss the motives for expanding
internationally
10. Visiting Johnson & Johnson
Visit the web site of Johnson and Johnson (http://
www.jnj.com). Read through the material contained on the site, paying particular attention
to the features on company history, Johnson &
Johnson’s credo, innovations, and company news.
On the basis of the information contained here,
answer the following questions:
A. Do you think that Johnson & Johnson has a
distinctive competence?
B. What is the nature of this competence? How
does it help the company to attain a competitive
advantage?
C. What are the resources and capabilities that
underlie this competence?
D Where do these resources and capabilities come from?
E How imitable is Johnson & Johnson’s distinctive competence?
General Task
Search the Web for a company site that goes into
depth about the history, products, and competitive
position of that company. On the basis of the information you collect, answer the following questions:
A. Does the company have a distinctive competence?
B. What is the nature of this competence? How
does it help the company to attain a competitive advantage?
C. What are the resources and capabilities that
underlie this competence? Where do these resources and capabilities come from?
D. How imitable is the company’s distinctive
competence?
some links for more resources if needed
old textbook-
http://202.28.25.105/e-learning/courses/703309/document/EssentialsofStrategicManagement_3rdEdition.pdf
other document
https://govinfo.library.unt.edu/npr/initiati/mfr/managebk.pdf
