1. Chapter 8:
Cultural Relativism is a term from the chapter that we have discussed. For this question, you may use international or domestic examples.
In your own words, define the term.
Then discuss at least two examples that you are aware of.
2. Chapter 12:
Home Depot is a local retailer that we could all be familiar with. Spend some time researching the company and browse their website.
The Home Depot Executive team has asked you to analyze the three pricing strategies below. Discuss the strengths and weaknesses of each of the following strategies.
Price Skimming
Periodic Discounting
EDLP
Then recommend the choice that you think best describes the Home Depot Pricing Strategy.
3. Chapter 14:
Retailing is dynamic, it is always changing. Be sure to relate this answer to the Marketing Environment, Target Markets or the Marketing Mix as needed
Has retailing changed because of COVID 19? What changes have you noticed?
Discuss one retailer that has been successful during the pandemic. Why have they been successful?
4. Chapter 15:
During the pandemic there have been changes in the way we are currently communicating. Refer to the communications diagram, and terms in the chapter.
Describe two ways that communication has changed.
Name at least one benefit of this new type of communication?
5. Chapter 16:
Several companies / brands have been in the news lately for stepping up and doing the right thing and have been shown in a positive light. Thinking about public relations,
Tell me about a company that has been shown in a positive light.
Tell me about a company that has been shown in a negative light.
Then using your company that has received negative attention present your constructive thoughts on how they can correct their actions and public perception.
