Service platforms and technology
The questions to answer and write about:
Read the article by Van Alstyne et al (2021)
1. What are, according to you, the most important differences between platform business and conventional “pipeline” (value-chain) business?
2. What is the network effect and how does it change the view of strategy (for example, the view of Porters five forces)?
Read the paper by De Reuver et al (2018)
3. What are, according to you, the major differences between non-digital and digital platforms?
4. How are, according to you, the concept of digital platform, multisided platform, and ecosystem related?
Read the book chapter by O’Reilly (2011)
5. What did you find most interesting regarding platforms in the book chapter by O’Reilly (2011)?
Read the paper by Ranerup et al (2016)
6. Find another research paper (or governmental report) presenting a public platform that is providing services. Describe the platform by answering some of the questions in appendix A in the paper by Ranerup et al (2016). That is, describe the platform and what type of services are provided by the platform.
