How do you show your team spirit? Do you wear an insignia on your back, or is it on a mug you hoist to cheer your team on? Look closer and you might find another organization featured prominently, as well. Visitors to almost any college or university bookstore find themselves browsing through racks and racks of Champion sweatshirts, jackets, T-shirts, and more. Champion is one of the most successful merchandisers of sport clothing lines. In 1982, the University of Pittsburgh filed a lawsuit against Champion, accusing the company of failing to pay royalties for the right to sell clothing bearing the University’s name and logo. This eventually led Champion to sign licensing agreements rather than fight its own customers in court (Howard & Crompton, 2013). Champion and University of Pittsburgh found it necessary to work out their legal differences in order to capitalize on the growing market for sport merchandise. Both concessions and licensed merchandise are longstanding sources of revenue on which sports leagues and teams have long relied. What strategies might sport organizations employ in order to capitalize on trends in these areas? Instructions: Post a desсrіption of an effective fundraising campaign in your community or sponsorship between a local business and local sport enterprise. Why was the event/relationship successful?
