Part 1: So What? Are managing information and maximizing technology important to me as an appointed public official? Why or why not? Part 2: If So, Now What? What actions am I going to take that will maximize my effectiveness in managing information to improve public services? How will I stay current on emerging technologies that may have potential for improving public sector services? Part 3: Guiding Principles Which principles will guide me in sifting through data and analyzing information that can help me do my work and benefit the persons I (and my agency) serve?