What are “ethics” and why do they matter?

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1. What are “ethics” and why do they matter?

2. Which approach(es) to ethics, in your opinion, seem to guide modern… :
a)Advertising and
b) Technology design & development (i.e. social media platforms & apps)?
-Support your arguments with examples/evidence.

3. Which 3 ethical approaches fall most in alignment with how you conduct your life? Explain each approach and discuss how you use it in your life.

4. Describe how businesses might use persuasion in unethical ways. As an employee or business owner, sometimes you will find your personal ethics at odds with your professional obligations and responsibilities. Which approaches to ethics will guide your use of persuasion theories and techniques at work? Discuss at least 3 and explain why they are important.

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