Discuss the correlations between web visibility and SEO KPIs and brand popularity. Data collection and analysis: collect the ranking of these top apparel brands from branddirectory.com collect SEO data from Moz (domain authority, backlinks, etc.) or ScreamingFrog (response time, meta description, etc.) Discuss and analyze the correlations between web visibility and SEO kpis and brand popularity References – Literature review and method Vállez, M., & Ventura, A. (2020). Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities. The Journal of Academic Librarianship, 46(4). https://doi.org/10.1016/j.acalib.2020.102171 Evaluating the websites of academic departments through SEO criteria: a hesitant fuzzy linguistic MCDM approach https://link.springer.com/article/10.1007/s10462-019-09681-z Vyas, C. (2019). Evaluating state tourism websites using Search Engine Optimization tools. Tourism Management, 73, 64-70. – Go to the CSUB Library website Data collection https://brandirectory.com/rankings/apparel/table https://www.sistrix.com/ (14 days for free; see Vállez & Ventura, 2020) Moz (domain analysis) – 14 days for free Screamingfrog (free)
