you will use the LEGO (A): The Crisis case study that is now available in the Harvard Business Course Pack we have been using this semester. After reading the case study write a paper that answers the following four questions: What are the external factors that contributed to Lego Group’s decline? Use Porter’s Five Forces (Customer Power, Threat of Substitutes, Threat of New Entry, Supplier Power, and Rivalry) to organize your response to this question. What are the internal factors that led the LEGO Group to the edge of bankruptcy? What is your assessment of management’s actions during the growth period that wasnt (1993-1998) and the fix that wasnt (1999-2004)? As Jrgen Knudstorp, what would you do throughout the LEGO Group in order to turn the company around?
