Read my material and answer questions. (about 250 words) This week is going to be relatively straight forward as we explore the next 2 strategic orientations. Intellectual Property Strategy and Value Chain Strategy. They are fairly similar, in that they center around COOPERATING with the incumbent company in the industry. However, how we can leverage this arrangement in executing a successful strategy is of course much more subtle. Some questions for you all to think about. 1) Do you want to cooperate (rather than) compete against the incumbent? What are the pros and cons? 2) What do you think are favorable conditions for cooperation? What do you think are favorable conditions for competition?
