One vehicle for acquiring an understanding and applying course content. The focus of this experience is to select a business – or concept – and integrate topics highlighted below to either apply it to a current business or a prospective new business.
The final integration paper should be a minimum of 8 pages, excluding exhibits and diagrams.
Executive summary
2 page summary of the market, opportunity, product, pricing, distribution, and promotional programs including your expected results and critical financial information
Objectives, mission statement and keys to success
Business (Hotel or Restaurant preferred, others will be considered)
SWOT Analysis
What are demand factors? Is data available to help business forecast demand? Please state all demand factors and how they will be managed using identified sources of data (Chapter 6). Don’t forget to incorporate aspects of COVID.
How will success be determined and evaluated? Please be specific.
Please share trends and how they apply to your business. This can be found via guest speakers throughout the semester.
What will be your greatest challenges and how will you respond to them?
Summary
