Sneakers Inc. You are a member of the board of Sneakers Inc. and you have been asked to create a report to help assess and evaluate the current position of the company and make recommendations as to its future. Report brief: Based upon your practical experience with Sneakers Inc. and your learnings over the semester, you are to create a report of a maximum of 3000 words according to the following brief: Acting as a business consultant, evaluate the business environment for your sneakers company in order to analyse gaps between desired and actual performance. Using the Ansoff Matrix, make recommendations for the businesss future strategy identifying how the business will achieve sustainable competitive advantage.
