Prepare: “Does this Milkshake taste Funny?” (Attached) The next class covers Ethics & Responsibility. There are two parts to your homework. First, please read the Ferrell chapter attached to this announcement. Attached! Second, each student should read the Milkshake case and apply the reading to the case. 1. Read the case relatively quickly. 2. Re-read the case w/the eye of a consultant. 3. Write a brief intro paragraph addressing major facts, players, etc. Try and keep to one paragraph. 4. Provide a written discussion with an analysis of the issues in the case. 5. Try and offer some advise/recommendations. 6. Within your discussion, analysis, and advice/recommendations be sure to apply the assigned reading/theory. Try and reference as much as you can from the reading. Take theory and put it into practice. 7. Keep your submission to 3 pages. 8. 100% original content.
