Research a recent social media marketing crisis like the three described in the links below (use a few keywords on a search engine to find examples). Describe the situation and how the company handled it. Was the company′s response effective? Why or why not? If not, how would you have handled the situation? https://www.fastcompany.com/1320152/broken-guitar-has-united-playing-blues-tune-180-million https://abcnews.go.com/Entertainment/billie-joe-armstrong-kicked-off-southwest-flight-saggy/story?id＝14445274 https://www.youtube.com/watch?v＝llnZn7vLV20 2. You are probably already a social media user – now it′s time to learn about a social media platform or tool for which you are not yet familiar. Choose a social media platform in which you are not a member, or a social media tool that you have not yet used. Learn as much as you can about your selection from its homepage, on line reviews, and news articles. Write up a report (300 words) outlining the features, benefits, and drawbacks of your choice – including your own view about its effectiveness as a vehicle for social media marketing.
