Statement of Purpose.
Outline the process you will follow to meet said purpose.
Definition for Organizational Structures
Definition of Fan Engagement
2. Structures & Performance (300)
Focused overview of 2 organizational structures.
Include examples and graphics
Critically analyze one benefit and one challenge for each structure.
3. Engagement Strategies (500)
Focused overview of 2 engagement strategies (1 online & 1 offline).
Link said strategies to how they engage/generate new and/or retain existing fans.
Hint:
Examples with analysis is key to this section.
The more unconventional and less known examples connected with environmental analysis, the better.
4. Managerial Challenges
Focused overview of 2 managerial challenges facing modern business related toward fan engagement.
If you can connect these challenges to the strategies previously mentioned, great!
