The topic is “The role of digital games in experience production.” Essay should be based on a book: Kylänen, M. (Ed.). (2006). Articles on Experiences: Digital Media & Games. Lapland Centre of Expertise for Experience Industry. At least, you should explain how or why • Digital media and games are becoming more and more connected to experience production? • What is experience economy? • What are the benefits of experience economy • How gamification will enhance the experience in events (seek three examples here)