In this proposal, you are identifying what that opportunity or problem is, why it exists, what the best way to address it is, and how you plan on addressing it. The “behind the scenes” elements of proposals, such as the history of the problem to be solved, budget, staffing, etc., are important here. You must address the concerns of your specified audience while providing enough evidence to win their support for your overall proposition. You must propose specific, logical, and feasible recommendations and expla in the full plan of action. There are lots of possibilities here, so be creative. Among other reasons, this assignment enables each team: to showcase the skill of writing a formal business document; to identify a problem or issue, establish exigence, and show credibility; to demonstrate the ability to fully persuade a specific audience to adopt the project idea using research and various rhetorical strategies; to craft a persuasive message with brevity, clarity, and appropriate tone; to use proper citation, attribution, and documentation practices; and to design a clean, logical, and accessible document.This assignment not only gives you realistic practice in writing a piece of persuasion, it also gives you a chance to make use of that practice to affect change in your world. REQUIREMENTS 1. Audience Analysis (approximately 1 page, single-spaced): Identify your project′s Gatekeeper, Primary, Secondary, and Auxiliary audience members. 2. Cover Letter (1 page, single-spaced max): Your cover letter will be addressed to your gatekeeper. It will introduce your credentials, and serve as a pitch (a brief, attention- grabbing desсrіption) of your project. You will likely use a three-paragraph structure: Introduce yourself, give a brief summary of the project, and thank the reader. 3. Title Page (1 page): Here you will provide your project title, team name, team member names, and the name(s) of your appropriate audience. You may also add other essential information you find necessary. 4. Table of Contents (1 page): This should include page numbers for writing appearing after the table of contents, including all sections, in-text visuals, and back matter (documentation, appendices, etc.). 5. Body of Proposal (2,500+ words): The specific length of the proposal, as well as the named sections in the body of the proposal, will be depend on your particular project. However, the body of your proposal should be a minimum of 2,500 words, not including the audience analysis, cover letter, title page, table of contents, documentation, and appendices. Format your proposal according to the conventions of your industry-specific style, either MLA (http://mla.org/MLA-Style%20) , APA (http://apastyle.apa.org/%20) , or CMS (http://chicagomanualofstyle.org/). The main body of the report should be organized in the following sections: I. Introduction and Context (600+ words): Provide a meaningful introduction. Include a discussion of the history and/or background of the problem. Start broad and move to the more specific context of your project. II. Literature Review and Available Models (500+ words): Here you will identify and discuss resources currently available on this subject, both within the immediate context of the problem or opportunity you are addressing, as well as at large. Who else has attempted to address the same or similar problem, and how have they gone about it? The items discussed here should be listed in your references. III. Analysis and Synthesis (600+ words): Having identified your problem and discussed available research on the project, now you will provide analysis and synthesis that explains to the reader how all of this information works together. Clearly identify what issues are most important, the pros and cons of different possibilities. Most importantly, walk the reader through the decision-making process of determining how best to address the problem identified at the beginning of the document. IV. Proposed Solution (600+ words): Carefully provide the analysis that led you to this proposed solution, providing any additional evidence. Be as detailed as possible about the nature of the solution, costs, time, etc. V. Conclusion (200+ words): Your conclusion should provide a succinct, effective summary of your proposal, while also mentioning what the next steps are for moving forward. VI. References (10+ sources): The page of references or works cited should contain at least 10 sources and, along with your in-text citations, provided in audience-appropriate style – either MLA (http://mla.org/MLA-Style%20) , APA (http://apastyle.apa.org/%20) , or CMS (http://chicagomanualofstyle.org/). VII. Appendices (optional): Include any necessary, relevant information, examples, models, spreadsheets, etc.
