Read the following: The 5 Ps of marketing (2021, March 10). In How to market you business. Australian Government Business. https://www.business.gov.au/marketing/advertising/the-5-ps-of-marketing Sadq, Z. & Nuraddin, S., & Hama, S.. (2018). Analyzing the Amazon success strategies. Journal of Process Management New Technologies, 6(4), 65-69. 10.5937/jouproman6-19264. Retrieved from https://www.researchgate.net/publication/328689933_Analyzing_the_Amazon_success_strategies Case Questions Analyze Amazon.com using the competitive forces and value chain models from the research article above. How has it responded to pressures from its competitive environment? How does it provide value to its customers? Describe Amazon’s evolving business strategy from the readings above and your own research. Why did the company change its strategy? Conduct research and discuss the different markets that Amazon.com is expanding into (Books, Video, Music, General Merchandise, Cloud Computing, Devices). Discuss the competitive advantage that Amazon.com has in these diverse markets. Is the competitive advantage in each the same? Address why or why not. Product Marketing is based upon the five P’s (Product, Place, Promotion, Price, and Profit). Discuss the Amazon.com approach to each and how this contributes to competitive advantage. Do you think Amazon can continue to be successful? Explain your answer.
