Read my material and answer questions. (about 250 words) As I mentioned last week, Disruption (or Disruptive Innovation / Strategy / Technology etc.) as a concept, revolutionized the way we think about startups. It is arguably the most influential management theory to have emerged in the last 30 years, although as I will share, the roots of it go back at least a hundred years. Nevertheless, it is a fundamentally important theory that any entrepreneur worth their salt needs to know! As you read the Innovator’s Dilemma Chapter 1 — its an awesome book btw, highly recommend to get the entire book — I want you all to ponder on these points. 1) What is the fundamental dilemma facing the incumbent company? 2) What industries / settings do you think the innovator’s dilemma is most salient?
