You have a new idea for a product or service that supports General Motors. Develop a high-level Marketing Plan for General Motors. Propose a new product or service for General Motors. The components of this plan must include the following: The Business Challenge New product or offering you are proposing (Development of a new GM vehicle that is similar to the Kia Carnival) and why. That is, provide description of the new product or offering and justify its alignment with the company’s mission and existing product line. How does this product/service fit with the company? That is, use your previous situation analysis (i.e., internal and external environment analysis: SWOT, 5 Forces, and/or 5Cs analysis) to support introduction of the new product or offering. Marketing Plan and Analysis Target Market Customers (who and what do they need) Competition – who & why? Threats or Opportunities (government, legal, social, economy, cultural, technological) Communication Plan Is there any internet or social media marketing approaches you could use? Consider a variety of platforms, inclusive of separate strategies to support CRM and new buyers. Describe any ethical, laws or legal considerations involved with the introduction of the new product or offering that should be addressed or acknowledged.
