While Nike sells some of its shoes direct, why are most purchased through retail stores?

Words: 19
Pages: 1
Subject: Uncategorized

Compose a paper 1-2 pages of length to answer the questions below, not including a cover page and a references page with the title:

1) While Nike sells some of its shoes direct, why are most purchased through retail stores?

2) If direct distribution is so attractive because of the wide reach of the Internet, why have so many dot-com direct distributors failed?

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