The Fletcher Company is a fictitious conglomerate with divisions in the retailing, manufacturing, and insurance industries. The retailing division consists of a chain of office supply stores known as Super Depot. Each student should assume the role of the divisional controller of Super Depot. Pricing and product-line strategy decisions at Super Depot are made by the CEO with input from the Vice President of Marketing. Fletcher’s Vice President of Marketing has just resigned and the CEO wants to reevaluate the pricing and product-line strategy decisions for each division. Fletcher’s CFO is out on an extended medical leave and has asked the divisional controller to complete this assignment for Super Depot without her assistance. For the purpose of making a decision about pricing and product line strategy at Super Depot, provide Fletcher’s CEO with an interactive report presenting the sales and profits of Super Depot for the last four years.
