Identify the key players.
What are their strengths, credentials, licenses, and experiences?
Organizational structure
Address Business Ethics and Social Responsibility.
Complete the Executive Summary section of the project—approximately 1/2 page.
An enticing summary of the business concept
What is the name of the business?
Where is it located?
What is novel about this business?
What are the products or services offered?
Is there a potential (and growing) market for these products/services?
The summary should be clear, succinct, captivating, and easily understood—describing the
Complete the Closing section of the project—approximately ½ page, or 1 minute (130 words), or 1 PPT slide with speaker notes.
Highlight strengths and identify weaknesses.
Address needs.
Convince readers that this can be a profitable, successful business entity.
Summarize key learning from the class that has been demonstrated in the project.
