Part 1 on Segmentation and Target Markets. Read the etext excerpt first. Then, identify a consumer goods product line, such as energy drinks, diapers, oral hygiene, air fresheners, laundry detergent, or other line you wish to explore. Identify the options that exist within that product line, describing the target markets and segmentation. For example, Coca-Cola has many products that appeal to different segments of the population. These varieties may be reflected in flavors, packaging, availability, etc. Make a simple chart with at least five products within a line, describe the particular features of that product, and describe the intended target market based on your research. (Do not use Coca-Cola.) Be sure to cite your sources using APA format and upload by the due date and time.
Part 2: View the file ” what makes company Admired”. It is a short interview describing the aspects that are considered for companies to make it on the list as the Most Admired Companies. In your discussion, (1) mention the top five companies. (2) Discuss what employees are looking for when it comes to working for an admired company. (3) Mention the value these companies bring to their stockholders and investers, and (4), discuss why customers are drawn to these companies. (5) Would you like to work for one of these companies like Apple? Why or why not?
