focus on addressing the following points in your prospectus: Summary (of prospectus overall) Mission and objectives Company and industry Products or services Market and competition Marketing strategy Design and development plans Overall schedule Critical risks and problems Financial projections and requirements Conclusion include at least 5 sources. The sources you select need to support the claims you are making in the Company and industry, Market and competition, Financial projections and requirements and perhaps the Critical Risks/Problems sections. When planning content, focus on big picture questions related to your business. What is your product or service? Who is it for? How will it be priced and distributed? Once you’ve established the basic information about your product or service, you can start pre-writing notes about your rhetorical strategies.
