1. Choose a company. (your choice)
2. Fill in the building model canvas with three of the nine blocks for your company. Attach it as an Appendix to your paper.
3. Explain the three building blocks in your own words and demonstrate at least one element or characteristic from the text for each block.
Give me an example of how it works.
4. Make sure the blocks are under headings so there’s no confusion.
Customer Segments are the people an organization wants to serve either through its customers or business alliances (Osterwalder & Pigneur, 2010). As a luxury car representative, Porsche is constantly entering new market segments and provides different and appropriate products or services for each market segment. Porsche uses two variables to determine which customers to target, including descriiption elements and behavioural elements. According to a scholar’s study, “Descriiptive elements include demographics, psychology, and geography. Behavioral elements include personal responses to brands, uses, and interests” (Zoeller, 2018). Porsche focuses on a niche market of high-income customers. The characteristics of the high-income class consumer psychology are appreciating the prestige of the brand as well as the new and attractive vehicles Porsche produces.
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