Brands&Belief Branding Theory final questions ___ At least 500 WORDS per question ___ INSTRUCTIONS: “You will be expected to show your capacity to understand, articulate and intervene in arguments concerning the paradigm shift in contemporary culture, media and economics. This shift concerns the new ways that branding has become the fulcrum point for value to be created in a globalized media driven economy. You should compare different theorists from the required and recommended reading and be free to then add others. You have to use the READINGS* but you may not plagarise.” __ *see uploaded files __ QUESTIONS: 1. In the informational economy, we consume meaning as much as we consume products. Explain this argument with reference to the readings and provide several examples which you consider justify your position. 2. What is the relationship between an economy of attention and branding? Using specific case studies consider how these two phenomena interact. 3. Branding increasingly involves surveillance and measuring human movement and activity. How have data driven and algorithmic approaches changed branding? Explain with examples how they constrict construct their subjective experience and identity. Refer to the readings. 4. Explain the importance of interactivity for contemporary brand management. How is brand design linked to digital media? Please refer to the readings. 5. Explain the theory of disruption and how it applies to branding. Refer to texts discussed in class. 6. Is branding a new way of governing people? Does branding help shape and manage identity and the perception of community? As our lives are dominated by commercial and economic logics rather than political ones, are our lives managed by brands rather than the state. 7. Ardvisson (2006:81) says contemporary brand management presupposes that the value of brands does not primarily derive from qualities that wear their mark. It is something else. the brand resides at the social or even spiritual level (Gad 2000:147) Do you agree? Argue for or against with specific examples. 8. Discuss the relationship between politics and branding in the contemporary world, how have political beliefs become linked to brands and how have political movements become like brands ? please refer to readings such as Doyle and Cosentino. Has the management of attention become central to politics and politics central to branding? 9. Please relate branding, games, narrative and puzzles. Discuss the theorists who talk about these ideas and take examples from the readings and apply them. 10. How has platform capitalism changed brands? How are platforms branded? How do they induce belief.Show more
