w: For this milestone, you will submit a draft of Success Metrics (part a) and Next Steps (part c) of the Execution section of your final project. You will work on drafting the Industry Standards and Regulations portion (part b) in the Module Six discussion. Milestone Three provides you with an opportunity to obtain valuable feedback from your instructor that you can incorporate into your final project submission. Specifically, the following critical elements must be addressed: III. Execution: In this section, you will discuss critical aspects regarding the execution of your mobile marketing campaign. a) Success Metrics: Create an action plan for measuring the effectiveness of the campaign. i. Explain the ways in which you plan to monitor and measure the effectiveness of your campaign. ii. Identify the digital tools you will use to collect data about the performance of your mobile tactics. Cite specific evidence to support your choices. iii. Describe how you will use the data you collect to make decisions regarding optimization of the mobile marketing campaign. c) Next Steps: Explain the long-term vision of the campaign, which includes the next steps to follow after it is successful. i. Justify the importance of moving forward with the mobile marketing campaign. What is the long-term vision of your campaign? Make sure you support your answer with research. ii. Describe the next steps to expand the current tactics once the mobile marketing campaign has been proven successful. What new mobile marketing tactics should be implemented? Should other segments be targeted?
