What factors affect customer satisfaction in retail stores selling smartphones? What traits do CEOs in the banking industry possess that make them effective?10 points Variables – State what you will be measuring Examples of variables measuring customer satisfaction are: price of the product, quality of the product, ease of use, and appearance of the product.15 points Qualitative or Quantitative – In this section describe whether your research project will be qualitative or quantitative? Explain the difference between qualitative and quantitative. If you were to carry out this project what would you need to do? Would you use interviews, surveys, or other methods?15 points Hypotheses – State your null and alternative hypotheses for your research. You must use your variables. If you are measuring customer satisfaction, then you could have: Ho (null hypothesis): The ease of use does not affect customer satisfaction. Ha (alternative hypothesis): The ease of use affects customer satisfaction10 points Conclusion – Explain the next steps in answering your research question. How would you proceed if asked to complete the research?10 points
